Ep 19 Kathryn O'Day —Triathlons, Startups, and Success: A Playbook for Entrepreneurs

Katherine O'Day, partner at Atlanta Ventures, discusses her journey from employee #9 at Pardot through two successful acquisitions (ExactTarget, then Salesforce) to COO at Rigger (acquired by Splunk, then Cisco). She shares insights on building company culture, bootstrapping versus raising capital, and her current work doing early-stage investing and running a venture studio that co-founds companies with experienced entrepreneurs.