Customer Validation Methodology

Systematic approaches to validating product-market fit through early customer acquisition, including the 'ten passionate paying unaffiliated customers' threshold for investment readiness.

2 episodes

Ep 19 Kathryn O'Day —Triathlons, Startups, and Success: A Playbook for Entrepreneurs

Ep 19 Kathryn O'Day —Triathlons, Startups, and Success: A Playbook for Entrepreneurs

Katherine O'Day, partner at Atlanta Ventures, discusses her journey from employee #9 at Pardot through two successful acquisitions (ExactTarget, then Salesforce) to COO at Rigger (acquired by Splunk, then Cisco). She shares insights on building company culture, bootstrapping versus raising capital, and her current work doing early-stage investing and running a venture studio that co-founds companies with experienced entrepreneurs.

Ep 10 - Chris Caparon: Hard-Won Lessons from a Long and Successful Tech Journey

Ep 10 - Chris Caparon: Hard-Won Lessons from a Long and Successful Tech Journey

Chris Caparon shares his 20-year journey building Sephoria Software, an accounts receivable automation company that grew from a garage startup in 2001 to serving Fortune 500 companies across 110 countries before its private equity exit. He discusses navigating multiple economic crises, evolving technology platforms, and the critical importance of customer-centric product development and maintaining strong founder relationships throughout the company lifecycle.

Want to go deeper?

Work With Me
Back to all topics