
Ep40—Steve Subar—Business Model First, Product Second: Thirty Years of Building Smarter
Steve Subar, serial entrepreneur and inventor of the Mat Fresher automated yoga mat cleaning machine, discusses his business-model-first approach to company building. He shares lessons from 30+ years of entrepreneurship, including founding Open Kernel Labs (acquired by General Dynamics) and emphasizes validating product-market fit cheaply before building products, the importance of experience over information, and innovating business models alongside technology.

